oneplus relaunch campaign

Cross-Channel Campaign Execution (Print, Digital, OOH & DOOH)

A relaunch campaign supporting the integration of the full Paramount+ content catalogue into oneplus. The work focused on the adaptation and delivery of a large number of assets across different channels and platforms, including partner materials, TV box placements, launch inserts announcing the availability of Paramount+ on oneplus, and campaign visuals built around newly available content. Care was taken to ensure consistent application and clear communication across digital, OOH and DOOH formats.